If you're running a campaign with a consideration objective, you can optimize for Pin clicks or outbound clicks.Note: Keyword or interest targeting is not necessary for catalog sales campaigns. Finish selecting your Targeting details, Budget and schedule, and Optimization and delivery details.For more details on how tracking parameters are set for collections ads, read our article Track a collections ad.Enter your Hero destination URL and optional tracking URL.Click the plus circle icon to select an image or video Pin to be the hero creative, then click Done.Under Choose a format, select Collections ad.Choose the Product groups you want to feature in your ad (once you select this, a box will appear on the right).Enter the rest of your campaign details, then click Continue.Select Catalog sales below Choose a campaign objective.Click Create at the top of the screen, then select Create Campaign.From your desktop, log into your Pinterest business account.Note: If a product group is already running as a shopping ad in an existing ad group, you will need to create a new, separate ad group to use the collections ad format. If your API partner doesn’t have a collections ads integration yet, please reach out to them directly. Once you’re ready to get started, you can create and promote your personalized collections ad through Ads Manager, bulk editor or select API partners. You can not upload a hero creative during ad creation. You’ve created or identified a Pin (static image or video) that will be your hero creative.Your catalog is uploaded and your products are sorted into product groups.Through this approach, a collections ad will select and display the most relevant products for the user from your product feed.īefore you run a personalized collections ad campaign, you need to make sure: Once you’ve set up your product groups within catalogs, you can automatically create a personalized collections ad by selecting product groups you want to feature.

While shopping ads appear with each product as a single image ad, personalized collections ads appear as a lifestyle image followed by a group of products. Personalized collections ads help you get your products in front of people on Pinterest at scale.

Set up a personalized collections ad campaign

Pinterest ads for shopify